Which of the following is NOT a step in the continuity planning process?

In continuity planning, the focus is on ensuring that essential functions can continue during and after a disruptive event. This involves several key steps, which include identifying essential functions, developing and implementing a plan, and testing, training, and exercising that plan to ensure preparedness and effectiveness.

Conducting market research, while valuable in many business contexts, is not a direct step in the continuity planning process. Market research typically involves gathering information about market needs, competition, and consumer preferences, which does not directly contribute to maintaining essential operations during crises. Therefore, it stands apart from the critical steps aimed at ensuring organizational resilience and operational continuity during emergencies.

The other steps involved in continuity planning—such as identifying essential functions, creating the plan, and conducting training exercises—are all integral elements that help organizations prepare for, respond to, and recover from disruptions.